When you think of exclusive product launches, what comes to mind is usually big expensive events, probably held in the CBD or the Marina Bay area with yachts in the background and people dressed to the nines. Waiters humming around with champagne? Five-piece ensemble playing classical music? Well put those notions to rest, because at the launch for the Seiko Astron GPS watch, none of those things were present, and the event was arguably much better because of it.
|Launching a product right in the heart of Vivocity puts it front and centre in the eyes of the people, much more visible than in the business district.|
|Clean design with clear emphasis on the brand and the watches|
The sleek backdrop was a nice touch, a good idea because it achieved the dual purpose of standing out and announcing the Seiko brand, but also maintained an air of exclusivity for the guests inside. It got a bit hard to move around once the place filled up, with waiters on hand too with drinks. Guess that's a plus point for Seiko to have many people turn up for their launch.
|Performer enthralling guests with his new, magical, amazing iPhone 12 that shows 20 rows of icons|
|Having a big second hand is nice too, prefer to have it big rather than on one of the subdials.|
Looks aside, the GPS and solar functions are pretty neat. I can't say that I will be using the headline GPS function alot, because I travel infrequently. However, the solar bit is always handy, won't need to look for replacement batteries. Somehow, watch batteries always die at inconvenient times.
|Astron in a different colourway. More understated markings here, but no less readable.|
|Apparently Seiko sponsors the Catalan football giants too! Didn't know until I saw this|
|Nice use classy use of the club badge. Would have preferred it if the badge was monochrome, but guess having paid for the licence Seiko would rather use it in colour!|
The Sportura is definitely friendly on the wallet than the more premium watches though. Seiko evidently came prepared with watches at every price level.
|Old is gold|
Speaking of premier products, the Seiko Premier decked out in gold and with exposed movement certainly stood out. Not too sure if they will get many walk-in customers buying this one though!
All in, it was a good event to attend. Entertainment, refreshments and a good showcase of timepieces. More companies should hold their events like this, blending an invite-only launch with a public location and element so that their brand and message doesn't stay exclusive to a small segment of people only.